Anthpo - Until Graduation
Assistant producer + Partner in Crime for the main series of unorthodox college adventures. Check out the channel here!
My first college roomate had a small Youtube channel going into college. I had the pleasure of starting out as his first cameraman. The channel has since grown to 1.78 million subscribers
What is the real value of a college education? Following a year of online school, we realized that we have to cherish our college years to the fullest. This series counts down our graduation while allowing us to create unconventional college-based lifestyle content.
Because our main channel demographic is viewers in college or about to enter college, we created this series to educate and entertain viewers. We desire to push the limits and values of what the traditional college can be.
College is much more than just studying and partying. The series follows our college friend group experiencing college through an objective viewpoint. It features Anthony and I, documenting the unique growth of our new friendships and ourselves.
The way we conceptualize viral content is structured but can sometimes be quite spontaneous.
During the ideation phase, we usually create a list of upcoming external events or create our events on to base the premise of our video. Using mind maps as a way to build associations, we brainstorm with improvisation techniques where we add onto the previous idea and can’t say no. Some of these ideas are utterly terrible at first glance, but when connecting the dots between terrible ideas magical things can sometimes happen.
We fill our roommates room with way too many cans of beans
Drove to Chuck E Cheese in a pink limo for Hannah’s birthday
We hosted a nerf battle
We created a medieval quest for Kieran’s birthday
Eventually, we narrowed down the ideas that would be most viable and feasible based on our timeline of friends and budget for a video.
Our most successful videos usually feature a variable of an odd “wow factor” in every video to subvert expectations and keep the narrative captivating.
During the execution phase, we preplan the shoot with logistics and communicate with other members who are filming so everyone understands basic expectations. We never try to overthink things because it can ruin the authenticity of our interactions.
In our experience, the best reactions are the candid ones where our friends don't even realize the camera is pointed at them. We try not to let the camera get in the way of letting our friends interact and enjoy themselves openly.
Once the basic storyline has been compiled, we review it and identify editing fixes and suggestions. This is done twice before a final edit for details. After the video is in the final stage, we reiterate and finalize the title name thumbnail for A/B testing.
