Heinz

Breif: Heinz and chicken “finger foods” have long been best friends. How can we build even stronger affinity between the two during a 2026 NFL partnership

2025

Art Direction - Henry Wang

Copywriter - Sophie Bramnick

Creative Director - Sean Mclaughlin

Heinz is ketchup. It’s the bottle on the table, the squeeze in the pantry, and the red everyone instantly recognizes. As a cultural icon beloved for its unmistakable taste, Heinz sells more than 650 million bottles a year—and sits in over half of American homes.

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